The spectacular Beijing Olympics of 2008 signaled China´s arrival as a superpower on the world stage. The global economic crisis that followed in 2008-2009 saw it become banker to the West, poised to eclipse the United States. This new edition of Kathy Flower´s best-selling Culture Smart! China has been revised and updated by the author to take on board the transformation in China´s fortunes and the changing face of Chinese society. This edition of Culture Smart! China is the indispensable visitors´ guide to the complexities of a rapidly changing world power whose ancient culture and traditions owe little to the West. 1. Language: English. Narrator: Peter Noble. Audio sample: http://samples.audible.de/bk/drms/001403/bk_drms_001403_sample.mp3. Digital audiobook in aax.
Chinese consumers are changing the world - understand them and sell to them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China´s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China´s Super Consumers offers an in-depth explanation of what´s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace. Filled with real-world stories of companies who have made an impact in China. Discover what the Chinese consumer wants and how to deliver the goods. Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market. This book is an invaluable resource for anyone who wants a clear understanding of how China´s super consumers are changing the world and how to sell to them. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/adbl/021395/bk_adbl_021395_sample.mp3. Digital audiobook in aax.
If the Chinese people were to file one by one past a given point, the interesting procession would never come to an end. Before the last man of those living to-day had gone by, another and a new generation would have grown up, and so on for ever and ever. The importance, as a factor in the sum of human affairs, of this vast nation, - of its language, of its literature, of its religions, of its history, of its manners and customs, - goes therefore without saying. Yet a serious attention to China and her affairs is of very recent growth. Twenty-five years ago there was but one professor of Chinese in the United Kingdom of Great Britain and Ireland; and even that one spent his time more in adorning his profession than in imparting his knowledge to classes of eager students. 1. Language: English. Narrator: Thomas Collins. Audio sample: http://samples.audible.de/bk/edel/009854/bk_edel_009854_sample.mp3. Digital audiobook in aax.
There have been dozens of Chinese dynasties and hundreds of emperors. Different parts of the country have different customs and dialects, but they all share the same history, learning from the great men and women who shaped China and its 5,000 years of civilization. Presented in three volumes are stories of characters who shaped the history of the Chinese from past to present. By knowing them, you will begin to understand today´s China. 1. Language: English. Narrator: Rich Crankshaw. Audio sample: http://samples.audible.de/bk/acx0/142968/bk_acx0_142968_sample.mp3. Digital audiobook in aax.
The story of Tzu Hsi is the story of the last empress in China. In this audiobook, Pearl S. Buck recreates the life of one of the most intriguing rulers during a time of intense turbulence. Tzu Hsi was born into one of the lowly ranks of the Imperial dynasty. According to custom, she moved to the Forbidden City at the age of 17 to become one of hundreds of concubines. But her singular beauty and powers of manipulation quickly moved her into the position of Second Consort. Tzu Hsi was feared and hated by many in the court, but adored by the people. The Empress’s rise to power (even during her husband’s life) parallels the story of China’s transition from the ancient to the modern way. Pearl S. Buck’s knowledge of and fascination with the empress’s life are contagious. She reveals the essence of this self-involved and infamous last empress, at the same time she takes the listener through China’s struggle for freedom and democracy. 1. Language: English. Narrator: Kirsten Potter. Audio sample: http://samples.audible.de/bk/oasi/000820/bk_oasi_000820_sample.mp3. Digital audiobook in aax.
Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power. Brennan introduces the Four Motivators Framework, which shows how every company can help customers feel:Connected to them, their brand, and their businessInspired to buy from them specificallyConfident in their buying decisionsAppreciated for their businessShowcasing best practices from brands as diverse as Lexus, Sephora, Allstate, and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business. Charts and discussion questions in the audiobook companion PDF download. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Lisa Wright. Audio sample: http://samples.audible.de/bk/tnwd/001427/bk_tnwd_001427_sample.mp3. Digital audiobook in aax.
Japan is at a crossroads. The postwar economic miracle that brought it unprecedented development and prosperity is over. Since the publication of the first Culture Smart! guide, it has been overtaken by China as the world´s second-largest economy. The balance of power in Asia has shifted and new players are entering the field. No one can predict how Japan will rise to the challenge, or what effect the changes will have on how people live, think, and behave. Paul Norbury´s revised and updated edition of Culture Smart! Japan will guide you through a shifting cultural maze, and help you make your visit to this important, dynamic, and creative society a rich and mutually rewarding experience. 1. Language: English. Narrator: Peter Noble. Audio sample: http://samples.audible.de/bk/drms/001539/bk_drms_001539_sample.mp3. Digital audiobook in aax.
Turn East-West Relations into Win-Win Situations China has more than one billion people. That´s one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world´s fastest growing market, China Now is filled with everything you need to know about China´s people, negotiation styles, culture, history, economics, and business dealings. You´ll learn how to plan, where to go, and who to visit for the best results. And unlike other books on the market, you´ll discover the key differences between various regions and businesses that could make or break the deal. China Now includes: The best regions to do business Nonverbal cues and culture-based signals Important travel, meeting, and personnel tips Laws and regulations on customs, foreign trade, and investment Protecting your intellectual property rights Even if you´ve read Sun Tsu´s The Art of War, this book will help you master the art of peaceful negotiations - and establish long-term partnerships that profit everyone involved. The advice you´ll find here is not only invaluable; it´s absolutely essential to the future of your business. 1. Language: English. Narrator: McGraw-Hill Education. Audio sample: http://samples.audible.de/bk/graw/000079/bk_graw_000079_sample.mp3. Digital audiobook in aax.
Do you want to travel with ease and elegance, getting what you need when you need it? This is the solution for your communication problems when you travel to China. You can access the phrase you need from the following list of topics: bank, bar, boutique, bus travel, business meetings, café, car accidents, car rental, car travel, children, cinema, communication, consulate, customs, directions, discomfort, embassy, gas station, hairdresser, health, hotel, luggage, metro travel, money, passport, personal accidents, personal information, phone, plane and airport, professions, restaurant, supermarket, taxi, theatre, time and date, train travel, visa, and weather. 1. Language: English. Narrator: Angel. Audio sample: http://samples.audible.de/bk/acx0/051816/bk_acx0_051816_sample.mp3. Digital audiobook in aax.
Meet your new global consumer You´ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the worlds biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it´s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace. 1. Language: English. Narrator: Don Hagen. Audio sample: http://samples.audible.de/bk/gdan/000865/bk_gdan_000865_sample.mp3. Digital audiobook in aax.