The spectacular Beijing Olympics of 2008 signaled China´s arrival as a superpower on the world stage. The global economic crisis that followed in 2008-2009 saw it become banker to the West, poised to eclipse the United States. This new edition of Kathy Flower´s best-selling Culture Smart! China has been revised and updated by the author to take on board the transformation in China´s fortunes and the changing face of Chinese society. This edition of Culture Smart! China is the indispensable visitors´ guide to the complexities of a rapidly changing world power whose ancient culture and traditions owe little to the West. 1. Language: English. Narrator: Peter Noble. Audio sample: http://samples.audible.de/bk/drms/001403/bk_drms_001403_sample.mp3. Digital audiobook in aax.
Chinese consumers are changing the world - understand them and sell to them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China´s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China´s Super Consumers offers an in-depth explanation of what´s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace. Filled with real-world stories of companies who have made an impact in China. Discover what the Chinese consumer wants and how to deliver the goods. Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market. This book is an invaluable resource for anyone who wants a clear understanding of how China´s super consumers are changing the world and how to sell to them. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/adbl/021395/bk_adbl_021395_sample.mp3. Digital audiobook in aax.
The success of a product manager is judged by the success of their product. This of course leads to the question, what does it take to have a successful product? One of the most important things is how a product manager chooses to look at their market: do they take the short term view or the long term view? What´s inside: Product managers know that everybody must be green What a pastry store can teach product managers Performance based pricing - is it right for product managers in tough times? New Coke: a product manager campfire story One of the biggest decisions that modern product managers have to make these days is if they want their product to ´´go green´´. Becoming environmentally aware and perhaps modifying how your product is made or sold can be an expensive undertaking. However, if your customers are the type that are looking for products that won´t harm the environment, then perhaps this is a step that you are going to have to investigate taking. No product manager has all of the answers. What this means for us is that we need to keep our eyes open and go looking for success stories that we can find. These successful products have a lesson to teach us if only we´d be willing to listen to them. No matter if we´re looking at successful pastry shop or an online company in China, there are lessons for all of us here. One of the most difficult tasks associated with being a product manager is coming up with the right price for your product. There are a number of different ways to go about doing this and performance-based pricing is one of them. However, you´re going to have to ask yourself if this is the right thing to do in tough times. Another approach to solving the pricing puzzle that some product managers take is to go cheap. This can have an impact on your product and how your customers view both your product and your company. If you choose to take this route, you’... 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/071322/bk_acx0_071322_sample.mp3. Digital audiobook in aax.
The story of Tzu Hsi is the story of the last empress in China. In this audiobook, Pearl S. Buck recreates the life of one of the most intriguing rulers during a time of intense turbulence. Tzu Hsi was born into one of the lowly ranks of the Imperial dynasty. According to custom, she moved to the Forbidden City at the age of 17 to become one of hundreds of concubines. But her singular beauty and powers of manipulation quickly moved her into the position of Second Consort. Tzu Hsi was feared and hated by many in the court, but adored by the people. The Empress’s rise to power (even during her husband’s life) parallels the story of China’s transition from the ancient to the modern way. Pearl S. Buck’s knowledge of and fascination with the empress’s life are contagious. She reveals the essence of this self-involved and infamous last empress, at the same time she takes the listener through China’s struggle for freedom and democracy. 1. Language: English. Narrator: Kirsten Potter. Audio sample: http://samples.audible.de/bk/oasi/000820/bk_oasi_000820_sample.mp3. Digital audiobook in aax.
Turn East-West Relations into Win-Win Situations China has more than one billion people. That´s one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world´s fastest growing market, China Now is filled with everything you need to know about China´s people, negotiation styles, culture, history, economics, and business dealings. You´ll learn how to plan, where to go, and who to visit for the best results. And unlike other books on the market, you´ll discover the key differences between various regions and businesses that could make or break the deal. China Now includes: The best regions to do business Nonverbal cues and culture-based signals Important travel, meeting, and personnel tips Laws and regulations on customs, foreign trade, and investment Protecting your intellectual property rights Even if you´ve read Sun Tsu´s The Art of War, this book will help you master the art of peaceful negotiations - and establish long-term partnerships that profit everyone involved. The advice you´ll find here is not only invaluable; it´s absolutely essential to the future of your business. 1. Language: English. Narrator: McGraw-Hill Education. Audio sample: http://samples.audible.de/bk/graw/000079/bk_graw_000079_sample.mp3. Digital audiobook in aax.
Japan is at a crossroads. The postwar economic miracle that brought it unprecedented development and prosperity is over. Since the publication of the first Culture Smart! guide, it has been overtaken by China as the world´s second-largest economy. The balance of power in Asia has shifted and new players are entering the field. No one can predict how Japan will rise to the challenge, or what effect the changes will have on how people live, think, and behave. Paul Norbury´s revised and updated edition of Culture Smart! Japan will guide you through a shifting cultural maze, and help you make your visit to this important, dynamic, and creative society a rich and mutually rewarding experience. 1. Language: English. Narrator: Peter Noble. Audio sample: http://samples.audible.de/bk/drms/001539/bk_drms_001539_sample.mp3. Digital audiobook in aax.
Meet your new global consumer You´ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the worlds biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it´s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace. 1. Language: English. Narrator: Don Hagen. Audio sample: http://samples.audible.de/bk/gdan/000865/bk_gdan_000865_sample.mp3. Digital audiobook in aax.
Do you want to learn Chinese the fast, fun, and easy way? And do you want to travel to China and get around like a pro? Then this is the audiobook for you. Learn Chinese: A Complete Phrase Compilation for Traveling to China is designed for absolute beginner learners and travelers. You learn the must-know travel phrases, survival phrases, vocab, and cultural insights to make your trip to China a breeze. All were hand-picked by our team of Chinese teachers and experts. You´ll be able to... Learn about Chinese culture, customs, and manners Master common greetings Make conversation with the locals with common phrases Shop and order food at restaurants Book hotels and take transportation Call for help, get assistance in English, and much more With this audiobook compilation, you get: Eighty-five audio lessons Series included: Chinese Survival Phrases Series and Learn Chinese: Discover Chinese Culture & Traditions A total of 8.5 hours A 490-page eBook so you can read along Three bonus conversation cheat sheets By the end of this audiobook, you will be able to perform everyday activities in Chinese and speak basic Chinese. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: ChineseClass101.com. Audio sample: http://samples.audible.de/bk/inno/001211/bk_inno_001211_sample.mp3. Digital audiobook in aax.
´´The terracotta army was a one-off creation, original in both concept and execution, unmentioned in any source, no sooner buried than destroyed and forgotten. ...Why so realistic? Why this many? Why full-size? Why clay? ...The initial inspiration was the need to duplicate a new force, of which the main element was infantry, conscripted from the emperor´s newly acquired masses of peasants, and protected not with custom-made armor but with scales of leather and simple, standardized weapons. It was the combination of archers, infantry and charioteers, this particular balance between officers and men, that had enabled the First Emperor to unify the nation.´´ - John Man, The Terracotta Army: China´s First Emperor and the Birth of a Nation China has always fascinated outsiders, much in the same way that distant light fascinates someone looking down a dark road. It is both familiar and mysterious, ancient and new, and fully understanding it seems to always remain just out of reach. From the Great Wall to the ancient teachings of Confucius, China´s natural and man-made wonders have been topics of interest among Westerners since the Middle Ages and the pursuit of trade routes both by land and sea, amazing Marco Polo and 19th century British expeditions in similar ways despite the passage of several centuries between them. For these reasons, it comes as little surprise that people across the world were excited when it was revealed in 1974 that archaeologists had uncovered a new and amazing find: an underground army consisting of thousands of clay soldiers, still standing at their posts despite being over 2,000 years old. 1. Language: English. Narrator: Curt Simmons. Audio sample: http://samples.audible.de/bk/acx0/032989/bk_acx0_032989_sample.mp3. Digital audiobook in aax.
Do you want to travel with ease and elegance, getting what you need when you need it? This is the solution for your communication problems when you travel to China. You can access the phrase you need from the following list of topics: bank, bar, boutique, bus travel, business meetings, café, car accidents, car rental, car travel, children, cinema, communication, consulate, customs, directions, discomfort, embassy, gas station, hairdresser, health, hotel, luggage, metro travel, money, passport, personal accidents, personal information, phone, plane and airport, professions, restaurant, supermarket, taxi, theatre, time and date, train travel, visa, and weather. 1. Language: English. Narrator: Angel. Audio sample: http://samples.audible.de/bk/acx0/051816/bk_acx0_051816_sample.mp3. Digital audiobook in aax.